Big Enough Business Growth (Lee Lefever, author and Common Craft Co-founder)
SHOW NOTES:
Lee Lefever: LinkedIn - Website - Facebook - Newsletter
Follow Lee Lefever on Instagram & Twitter: @leelefever
Big Enough: Website - Amazon
Art of Explanation - Website - Amazon
Common Craft - Website - Cut Out Library - YouTube
Other Mentions:
Vyond (Formally Go Animate) - Website
Mmhmm app - Website
Descript - Website
Notion - Website
Process Street - Website (affiliate link)
Get the Balance Right on Lee Lefever’s website
CONTACT HEATHER:
Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.com
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
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On this episode of the podcast is Lee LeFever. He and his wife (Sachi) co-founded the company Common Craft. Lee is the author of the Art of Explanation. He recently published his second book, Big Enough.
The inspiration for the book comes from Lee’s personal entrepreneurial journey. Despite the opportunity for growth, he and Sachi made a commitment to keep their company small. He is living proof that success and happiness doesn’t come from being bigger, it comes from being big enough.
We discuss the pivotal moment when the Common Craft video style was born and how their groundbreaking explainer videos went viral. We dive into the creation of their new niche and the demand that ensued. We talk about how putting goodness into the universe shouldn't be for the karma. We get nerdy with our new favorite software suggestions.
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